It’s time for a little disruption!
Brandon Grosvenor wrote this on Feb 11, 2016 | 0 comments
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Brand Grow Media introduces a new agency model to shake things up.
After running large media sales forces for two decades, why did I leave a solid six- figure income to open my own shop? Simple. It became obvious to me that the traditional big ad agency model, in many cases, is no longer suited to today’s complex marketing environment. The days of Mad Men are over. Mid-size marketers are swelling the ranks, looking for the same ad services once available only to the big guys, but within a more scalable range.
While there are exceptions, most large, generalist agencies have been stretched as far as they can go. They handle too many portfolios to provide marketers with the kind of chiseled, individual strategies and specialized teams needed to execute their campaigns. Often these giants are too unwieldy to keep pace with the fast-evolving media world, especially in the digital space.
Brand Grow fills the need for specialized shops that can move quickly and flexibly to create smart strategy and disruptive tactics. We operate as a cooperative, with access to a vast network of vendors. This way we offer the same services as full-scale agencies, if not more, but within a scalable range. It’s time to challenge the status quo.