Digital: The gap between saying and doing

Brandon Grosvenor wrote this on Mar 03, 2016 | 0 comments

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CMOs recognize the strategic importance of digital channels, but how many actually act on it?

According to the Accenture 2013/14 CMO Insights survey:

“Digital budgets will account for more than 75% of the marketing budget. Mobile will account for more than 50% of the marketing budget. What is surprising is that CMOs do not seem to be fully engaged. The proof? Only 21% of CMOs believe their company will be known as a digital business in five years.”*

We know there’s a gap between what CMOs acknowledge to be true about digital, and what they actually do about it. We’re here to help them keep pace with the rate of change and make the best use of their spend.

It starts with a candid conversation. From there we build out a strategy and the right solutions for that strategy, scalable to their budget. We’re not simply generalists who buy programming at the cheapest rates.

For us it’s all about collaboration designed to drive successful digital transformation.

*Source: https://www.accenture.com/_acnmedia/Accenture/Conversion-Assets/DotCom/Documents/Global/PDF/Industries_14/Accenture-CMO-Insights-Web.pdf

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