It starts with the right chemistry
Brandon Grosvenor wrote this on Apr 14, 2016 | 0 comments
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If you want bold new ideas, bring in a team that you love to work with.
Dr. Ed Catmull, co-founder of Pixar Animation Studios and President of Pixar and Walt Disney Animation Studios, has this to say about the importance of chemistry when putting together a creative team, “Getting the right people and the right chemistry is more important than getting the right idea.”
He also said, “If you give a good idea to a mediocre team, they will screw it up. If you give a mediocre idea to a brilliant team, they will either fix it or throw it away and come up with something better.”
At Brand Grow, we bring in brilliant teams that our clients love to collaborate with. Our creative and technical specialists offer new ways to look at the brand and how to grow it. They encourage clients to think differently. They go away, work on the challenges, then come back with fresh solutions. So that when they’re asked across the boardroom table, “What have you got?” their responses surprise and delight.
It’s this kind of dynamic that ultimately produces show-stopper campaigns.