The “Moneyball” difference

Brandon Grosvenor wrote this on Mar 10, 2016 | 0 comments

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Brand Grow is changing the game through our cooperative, performance-based approach.

In the iconic 2011 film “Moneyball”, Oakland A’s general manager Billy Beane challenges the system and rebuilds his small-market team on a limited budget through a radical new stats-based approach to assessing a player’s value. The Oakland A’s go on to win 20 consecutive games, an American League record.

Fast forward five years to Brand Grow – the Moneyball of the media services industry. We operate as a cooperative. For each client project, we assemble a competitive team of the brightest and best media specialists based on their performance record. We’ve got the stats.

We look at what’s needed by the client. Then we match the right player for that job. When you have the right fit, it drives performance. You knock it out of the park.

In the movie, Billy Beane summed it up like this: “Any other team wins the World Series, good for them. They’re drinking champagne, they get a ring. But if we win, on our budget, with this team… we’ll have changed the game. And that’s what I want. I want it to mean something.”

We’re here to change the game for you. And uncork that bottle of champagne with you!

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